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The irritating case of Hadean Lands pricing on Steam

(Cases that are "curious" are as overdone as things "considered harmful". This one is just a nuisance, but I still have to solve it.)

When I started planning HL for iOS, I figured that I'd charge $5. It wasn't a casual-tiny price, it wasn't full-on-desktop-game. (2010 was early in iOS history but we could already see what "race to the bottom" meant.) I wrote up the Kickstarter page and offered $3 as the basic backer pre-order level -- "a $5 value!" So that was pretty well locked in.

During development I decided to release the game for Mac and Windows as well, but I kept the $5 price point. I'm not sure I had any hard logic for this beyond "I don't want to think about it." With a dash of "nobody will complain if it's the same price everywhere." I've had a couple of limited-term sales, but HL has basically been $5 since it launched.

Now I'm (slowly) approaching a Steam release. Scary! And worth revisiting my old assumptions. Should I raise the price?

(I'm not lowering the price, don't be silly.)

The good example on everyone's mind this week is Stephen's Sausage Roll, which launched with a $30 price-tag and an equally brazen attitude of "I'm worth it". Or, more, precisely: "Do you want this particular kind of puzzle? Are you going to jump up and down on it until your knees catch fire? If so, I'm worth $30 to you. Everybody else, just walk on by."

Also, as my friend Chris noted: "if this was a $5 game i'd just put it down and say 'whatever, too hard' [...] but being invested means i have to play it." Buying a game is buying into the game. We all know this, but the difference between $5 and $30 really throws it into the spotlight.

So maybe this all describes Hadean Lands too? Parser IF is niche appeal in a nutshell. Maybe I should kick it up to $7 or $10 on Steam. Or more?

I asked around my IF friends, and several of them said sure, they'd pay $10. Of course, they all own the game already, so it's not exactly a useful sample!

Many factors collide here.

  • What price? Dare I go beyond $10?
  • Do I also raise the iOS price?
  • Do I also raise the Mac/Win price? (On Itch.IO and the Humble Store.)
  • I'm adding the journal and map features (which exist on iOS but have never been seen on Mac/Win). I could say it's an "enhanced version" because of that.
  • I'm also fixing some minor but long-standing bugs. It's probably asinine to call it "enhanced" on that account, though.
  • I really don't have time in my schedule to extend the game in any way (beyond the journal and map UI).
  • When it comes down to it, will Steam users come after me in a torch-bearing mob for raising the price of an already-released game? Or is "new to Steam" good enough?

(But one major point of the "I'm worth it" strategy is to signal to the torch-bearing mob to go elsewhere, because they wouldn't be interested in the game to begin with! SSR has a delightfully high rating on Steam, because it's only purchased by people who want it.)

Comments? Opinions?

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